31. Digital innovation to solve labor challenges

The labyrinth of navigating foreign worker programs is one that is navigated by many … including many here in agbioscience. It’s a dizzying maze of service providers, forms, agencies and advisors, and it’s a system that a new startup connected to Purdue University is seeking to improve. Today we welcome agtech company Croft founder and CEO Scott Prince.  

Scott is no stranger to startups. He gets into his passion for starting and growing businesses, what Croft aims to solve through innovation and what it would mean for the challenge to go un-solved. Farms struggle to find seasonal talent to help their operations run efficiently and Scott dives into the H2A program, the experience for the farm operator and the employee and how this streamlined option creates better trusting work relationships on both sides.  

So why does an IU grad get into a venture studio at Purdue University? Scott gets into the go-to-market resources and opportunity to collaborate with a base of professionals that allow them to accelerate quickly and optimize their product. He also talks Indiana’s agtech ecosystem and what’s ahead for Croft.